xAd-Telmetrics U.K. Auto Mobile Path-to-Purchase Infographic More active auto research and price sensitivity means longer purchase decisions With the UK auto market seeing an increase in car sales as well as rising used car prices, UK consumers are engaged but carefully considering their auto purchase decisions. The study showed that UK mobile auto searchers are primarily researching new/used car purchases (72 percent), followed by car service (28 percent) and car parts (19 percent). UK mobile searchers are more active with price comparisons, research on new and used auto information and reviews than those in the U.S. They also make slower purchase decisions, with nearly 60 percent of UK searchers planning to make a purchase within a month or longer (compared to 29 percent of U.S. searchers). 32 percent of UK mobile users make a purchase decision within a day or faster, which may be attributed to immediate auto needs such as service and equipment. The combination of a strong auto market and a longer UK mobile auto purchase cycle provides auto dealers and auto businesses more time to influence the nearly 50 percent mobile auto conversion rate, said Bill Dinan, president of Telmetrics. Considering that UK searchers are price sensitive and less than 30 percent know exactly what they are looking for, content is very important and marketers should incorporate pricing, reviews and specific product and service details into their mobile-optimized sites and apps. Location key to UK mobile auto searchers throughout purchase cycle Another key finding is that UK mobile searchers strongly value close business proximity for auto-related purchases. In fact, 44 percent of UK auto searchers expect businesses to be situated within a five-mile radius of their current location, and up to 59 percent of UK auto searchers use their mobile device to look for a business phone number or place a call to a business. The study showed that close location is UK mobile auto searchers most important site or search feature and a key purchase influence alongside the right price and fit/relevance. Overall, UK smartphones were used more than tablets to look for or find a business to purchase from. As close proximity plays a critical role in the UK mobile auto purchase cycle, marketers can increase their consumer traction by prominently including business location details, contact information, and links to maps and directions in their mobile ad content, said Monica Ho, vice president of marketing, xAd, Inc.
A lesbian couple married in San Francisco in 2004 (Wikimedia) In 2012, ONS data showed that the number of LGBT or same-sex couples dissolving their marriages jumped by 20 per cent. Of the 794 that filed for marriage dissolution, more than half or 60 per cent were female or lesbian couples. The UK ratified LGBT civil unions as legal in 2005. Since then for the duration of seven years now, dissolved unions by gay couples were only 3.2 per cent, compared to lesbian couples which were at a whopping 6.1 per cent. Though marketed to heterosexual men, lesbian pulp fiction provided an identity to isolated women in the 1950s. (Wikimedia) “This reflects trends in a heterosexual marriage because women are more prone to say they want to marry – but they’re also more likely to initiate a divorce,” Gunnar Andersson, a professor of demography at Stockholm University, was quoted by CQ News. “Women usually have higher demands on relationship quality, that’s often been said in studies. Even if you control for age there is still a trend of more women ending partnerships than men.” Such innate attitude runs in the female biological gamut. In fact, in 2011 in the UK, British women in heterosexual relationships were found to have been the aggressive initiators in two-thirds of divorce cases filed in the country. “Culturally women have been more conditioned to be focused on marriage than men,” Jane Czyzselska, editor of the lesbian magazine DIVA, said. “The stereotype of the lesbian couple who take a U-Haul on their second date, move in and get cats is there for a reason.
UK LGBT Marriages: Married Gay Couples Stronger than Lesbian Counterparts
A hashtag #duffingate began to trend on Twitter. “I didn’t really give it too much thought until I found out their version of the duffin also contains raspberry jam, nutmeg and buttermilk,” said Bea Vo, owner of Bea’s on Bloomsbury, in an e-mail to ABC News. “My recipe, which was published in my cookbook back in August 2011, is the only one out there to carry all of those traits. Doughnut muffins have been around for a while, Nigella Lawson even has them in her first cookbook — but the style of mine, that is what makes it unique.” The fact that Rich Products, Starbucks’ wholesaler/distributor of baked goods, had trademarked the name “duffin” troubled Vo, who worried she would now be prohibited from selling her own creations at the Bea’s cafes. “I thought ‘this is absurd,'” Vo said. “It’s like trademarking ‘cupcake.'” In an initial statement by Ian Cranna, VP Marketing & Category for Starbucks UK, the chain expressed vague ignorance that other versions of a doughnut-muffin hybrid existed prior to their own. “As always before we launch a new product we conducted an extensive search online and a full trademark search on the name and on this occasion we found no indication that anyone else was using the name, nor retailing a similar product,” he said. But Vo wasn’t buying it. “That is obviously laughable,” she said. “With a quick Google search you would find tons of styles of duffins, people selling duffins, our own press about duffins, and people’s recipes for duffins, including mine.” Vo contends that with as many versions of the duffin floating around as there are, no one should own the name and Starbucks should not have claimed to have invented it. “I’m a pastry chef by trade, and it’s a craft,” she said. “It’s all about building on and creating new ideas. Trademarking something that clearly isn’t yours not only stifles innovation but is an attempt to rewrite history. And if every person were forced to have trademarks for food inventions, we’d have 100 different names for Caesar Salad right now.” As the controversy surrounding the dessert spread across media and Internet channels, Starbucks has since changed its original stance and seems to be waving an apron in the air as a sign of truce. “Since launching the Starbucks Duffin we have discovered there are other Duffins out there,” said Ian Cranna in a statement to ABC News.